Be a part of 3rd International Conference on Strategic Planning

Session: 1. Strategy Formulation

In the process of formulating a strategy, a company will first assess its current situation by performing an internal and external audit. The purpose of this is to help identify the organization’s strengths and weaknesses, as well as opportunities and threats (SWOT Analysis). As a result of the analysis, managers decide on which plans or markets they should focus on or abandon, how to best allocate the company’s resources, and whether to take actions such as expanding operations through a joint venture or merger.

Session: 2. Strategy Implementation

After a strategy is formulated, the company needs to establish specific targets or goals related to putting the strategy into action, and allocate resources for the strategy’s execution. The success of the implementation stage is often determined by how good a job upper management does in regard to clearly communicating the chosen strategy throughout the company and getting all of its employees to “buy into” the desire to put the strategy into action.

Effective strategy implementation involves developing a solid structure, or framework, for implementing the strategy, maximizing the utilization of relevant resources, and redirecting marketing efforts in line with the strategy’s goals and objectives.

Session: 3. Strategy Evaluation

Any savvy business person knows that success today does not guarantee success tomorrow. As such, it is important for managers to evaluate the performance of a chosen strategy after the implementation phase.

Strategy evaluation involves three crucial activities: reviewing the internal and external factors affecting the implementation of the strategy, measuring performance, and taking corrective steps to make the strategy more effective. For example, after implementing a strategy to improve customer service, a company may discover that it needs to adopt a new customer relationship management (CRM) software program in order to attain the desired improvements in customer relations.

Session: 4 planning

Gareth R. Jones and Jennifer M. George's book "Contemporary Management" describes three main steps in planning--determining the organization's mission, formulating a strategy and implementing that strategy. Jones and George define planning as "identifying and selecting appropriate goals and courses of action." Strategy is "a cluster of decisions about what goals to pursue, what actions to take and how to use resources to achieve goals." Planning occurs in all levels of the organization: corporate, business and functional.

Session: 5 swot analysis

SWOT analysis is a common type of strategic planning method in business. A SWOT analysis is acronym used to identify an organization's internal strength (S) and weaknesses (W) and external environmental opportunities (O) and threats (T). SWOT analysis can be applied to corporate, business and functional levels of an organization. When conducting a SWOT analysis, create a list under each of the four points.

Session: 6 five-forces model

Jones and George say the five-forces model helps managers focus on the five most important competitive forces or potential threats in the external environment. Created by Michael Porter, professor at the Harvard Business School, the five forces can be used as an extension of the SWOT analysis. The five factors are level of rivalry within your industry, potential for your entry into the industry, power and impact of large suppliers, power of large customers and threat of substitute services or products.

Session: 7 business level strategies

Porter also developed a theory of how managers can choose a business-level strategy. George and Jones describe this as "a plan to gain a competitive advantage in a particular market or industry." Successful business-level strategy "reduces rivalry, prevents new competitors from entering the industry, reduces the power of suppliers or buyers, and lowers the threat of substitutes--and this raises prices and profits."

Session: 8 corporate-level strategies

Corporate-level strategies can help organizations stay on top of the industry. There are four aspects--concentration on a single industry, vertical integration, diversification, and international expansion. By concentrating on a single industry, the organization is reinvesting a company's profits in order to strengthen the position within an industry. Vertical integration can expand business operations backward or forward in the industry.

As we touched on above, strategic market analysis isn’t a fully developed (or defined) concept. Instead, to understand strategic market analysis, you need to take each word at face value. That’s why we say that strategic market analysis is any market analysis which pertains to business strategy. There’s definitely some ambiguity here, which is mostly caused by the ambiguity of the word “strategy.”

For some, strategy refers to an individual plan or set of steps that an organization is executing to achieve a specific goal. For others, strategy refers to an organization’s overarching approach to business, especially as related to business development and growth. Both of these are valid definitions.

 In this guide, we’ll look at strategic market analysis as it related to all the different levels of strategy. Now, things off with the different approaches to strategic market analysis.

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Meetings International is declaring Youthful Researcher Grants through 3rd International Conference on Strategic Planning (Strategic Planning 2023) which is scheduled on May 22-23, 2023 in London, UK. This Business Ethics Conference centres on “The set of ethical standards that guides a company's conduct."

Strategic Planning 2023 and upcoming conferences will recognize participants who have essentially added esteem to the scientific community of business and give them exceptional Young Scientist Awards. The Youthful Researcher Award will provide a solid professional development opportunity for young inquires about by meeting experts to trade and share their experiences at our international conferences.

Eligibility:

Young Scientists, faculty members, post-doctoral fellows, PhD scholars and bright Final Year MSc and M.Phil. Candidates. Persons from Scientific Industry can also participate.

Benefits: The Young Scientist Feature is a platform to promote young researchers in their respective area by giving them a chance to present their achievements and future perspectives.

•           Acknowledgement as YRF Awardee

•           Promotion on the conference website, Young Researcher Awards and certificates

•           Link on the conference website

•           Recognition on Meetings Int. Award Page

•           Chances to co-ordinate with partners around the world

•           Research work can be published in the relevant journal without any publication fee

Criteria:

•           All presented abstracts will automatically be considered for the Award.

•           All the presentation will be evaluated in the conference venue

•           All the awards will be selected by the judges of the award category

•           The winners of the Young Scientist Award will receive an award certificate.

•           The awards will be assessed as far as to plan and format, intelligence, argumentation and approach, familiarity with past work, engaging quality, message and primary concerns, parity of content visuals, and by and large impression.

Guidelines:

•           All submissions must be in English.

•           The topic must fit into scientific sessions of the conference

•           Each individual participant is allowed to submit a maximum of 2 papers

•           An abstract must be submitted online as per the given abstract template

•           Abstracts must be written in Times New Roman and font size will be 12

•           Abstract must contain title, name, affiliation, country, speaker’s biography, recent photograph, image and reference

Conditions of Acceptance:

To receive the award, the awardees must submit the presentation for which the award is given, for publication at the website, along with author permission. Failure to submit the PPT and permission within the designated timeframe will result in the forfeiture of the award.

Award Announcements:

The official announcement of the recipients will occur after the completion of Business Ethics Conference.