Biography

Monika Hartmann research covers qualitative and quantitative analysis with respect to agricultural and food markets on the national as well as international level. She have collaborations with leading research institutes worldwide. Agricultural and food market research has many interesting theoretical and empiric facets that we highlight in research and teaching. In our scientific work, she focus on a pluralism of methods which is adjusted to the various scientific questions. By incorporating research projects in seminars and lectures, she strive for a close alliance of research and teaching. Among others major research projects deal with manifold aspects of consumer behaviour such as perception, preferences and willingness to pay.

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Research Interest

Information and communication in the food sector, Food demand and consumer protection policies, Ethical consumption, Corporate Social Responsibility in the food sector Competitiveness of the food sector