Running a cosmetic clinic has been challenging and with so many competitors out there, how can one stand out from the crowd. Also with so many information that you can find in social media and internet, how can your stories be heard from the audience and how as a clinic owner create a story that can reach out to their target audience they want. Once they are able to get their audience to call the clinic for enquiries, how can they create an unforgettable experience and how can they improve their conversion rate. How many times should a follow up calls be? How quickly should be the response time in order to capture the audience if they have any miss calls? How can they build a better customer relationship in order to improve the customer retention rates? It is proven that it is cheaper to retain and get new spending on existing patients than to try to get new patients. So, is there a full prove strategy to retain existing customers.  In this presentation, I would like to discuss and share my experience with the audience on how to address each of the above questions. We will look into some example how some company using ‘thinking out of the box’ idea to achieve the results they want.

• The GROW model
• Operation management
• Medical operation
• Commercial strategy
• Marketing & communication strategy
• Customer experience

The demand for injectable dermal filler treatments continues to grow as more people opt for noninvasive aesthetic rejuvenation and enhancement. The aging face change in all levels, skin Fat and bones. That is a fact and the restoration of this change using fillers and fat transfer as product and tissue replacement is till now focus on the skin and fat. The idea to replace the bone volume and status on aging classification is not in use.

Alopecia areata (AA) is the most frequent cause of inflammation-induced hair loss. It is an organ–specific autoimmune disease where T cells and cytokines play an important role in the pathogenesis. High mobility group box1 (HMGB1) is a conserved protein located in all mammalian nuclei at high concentrations. It can be released extracellularly and acts as a proinflammatory cytokine in both acute and chronic inflammatory conditions and serves as a significant target antigen in many autoimmune disorders. However, its role in alopecia areata is under investigation

The aim of this research-based study was to explore and review the usefulness and efficacy of photobiomodulation therapy/LLLT as an important tool to add to the Trichologist’s armamentarium. Photobiomodulation uses non-ionising light sources in the visible and invisible light spectra to improve tissue repair and reduce pain and inflammation in the body through an “optical window” of wavelengths between 600nm and 1070nm. Red light in the mid 600nm spectrum with a penetration depth less than 10mm is effective in treating superficial tissues (skin lesions) whilst light in the mid 800nm with a penetration depth up to 40mm, is effective for deeper structures such as tendons and bones. It appears that cytochrome c oxidase is the main photo-acceptor in cellular mitochondria and once stimulated by the “optical window” wavelengths, there is an increase in electron transport, mitochondrial respiration and ATP production as well as in nitric oxide generation as it is dissociated from CCO. ROS species are also generated, and they act as signalling molecules for communication between mitochondria and their surroundings within the cell. LLLT has been used successfully in various areas of medicine including the treatment of traumatic brain injuries and wounds and injuries. Many studies show positive results in the treatment of hair loss of various aetiologies, skin conditions such as eczema and psoriasis[, as well as pain and inflammation, which are all fundamental areas of interest to the Trichologist.

Objectives: 1) Know different factors contributing to the nasal ptosis. 2) Acknowledge different methods for correction of drooping nose with the advantages of augmentation. 3) Learn and apply efficient augmentation techniques for prevention of nasal ptosis during rhinoplasty.

Abstract: Maintaining long term results in rhinoplasty is the state of art in nasal plastic surgery. Numerous parameters in nasal wound healing and nasal support mechanisms have made rhinoplasty as the most difficult plastic surgery. In the recent years the role of augmentation for nasal support has been emphasized by many authors to prevent unwanted long term changes. Unpleasant appearance on animation, inducing aging face and impairing nasal valve function are considerable effects of ptotic noses. The profile view of the nose is the standard view for assessing tip rotation by measuring the nasolabial angle. The nasolabial angle is measured by a line from the subnasale to the superior vermilion and by a tangent of the columella from the subnasale. The ideal nasolabial angle is 90-100° in men and 100-110° in women. The most common indication for correction of the nasal tip ptosis is primary rhinoplasty. It is also a common feature of nasal aging in the aging face. Most rhinoplasty operations include techniques to attain and preserve acceptable tip rotation. Nasal ptosis is a common complant in secondary rhinoplasty due to damage of nasal tip support and subsequent nasal ptosis. Aesthetic nasolabial angle and tip location are affected by different factors. These factors include the cartilaginous framework of the lower third of the nose and the motor unity of this portion consists of levator labii superioris alaeque nasi and depressor septi nasi. The cartilaginous framework and these muscles stand for the static and dynamic factors respectively. This presentation will demonstrate advanced features of the most effective augmentation techniques to make stable aesthetic results and prevent nasal ptosis.