Biography

Vasco Santos, PhD in Business Sciences with specialization in Marketing, PhD in Tourism. MSc in Marketing and Tourism Promotion and BA in Hospitality Management. Coordinator Professor of Tourism and Marketing at ISLA Santarém. He is a Coordinator of the Degree in Tourism Management. Researcher in CiTUR – Center for Tourism Research, and Development and Innovation. Author of scientific papers and book chapters. Research areas: wine marketing, wine tourism, wine tourist behavior, employer branding, ethics marketing, and consumer ethics.

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Research Interest

wine marketing, wine tourism, wine tourist behavior, employer branding, ethics marketing, and consumer ethics.