Biography

Yogesh K. Dwivedi is a Professor of Digital Marketing and Innovation, and Director of the Emerging Markets Research Centre (EMaRC) in the School of Management at Swansea University, Wales, UK. His research interests are in the area of Information Systems (IS) including digital and social media marketing particularly in the context of emerging markets. He has published more than 250 articles in a range of leading academic journals and conferences. He has co-edited/co-authored more than 20 books; acted as co-editor of fifteen journal special issues; organised tracks, mini-tracks and panels in leading conferences; and served as programme co-chair of 2013 IFIP WG 8.6 Conference on Grand Successes and Failures in IT: Public and Private Sectors and Conference Chair of IFIP WG 6.11 I3E2016 Conference on Social Media: The Good, the Bad, and the Ugly. He is an Associate Editor of European Journal of Marketing and Government Information Quarterly and Senior Editor of Journal of Electronic Commerce Research.

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Research Interest

Information Systems (IS) including digital and social media marketing particularly in the context of emerging markets.