Inner Banner image

About Us

Date

April 20-21, 2021
at 09:00 AM CET
Add to Calendar Select one of the following: iCal Google Calendar Outlook Calendar Yahoo Calendar

Location

Berlin, Germany

Entrepreneurship and Business Management 2021 is cordially inviting you to take a part in the Universal Conference which is to be held in April 20-21, 2021, Venue at Berlin, Germany. Entrepreneurs are the professionals who conduct new innovative business activities like exporting, implementing new ideas, to promote new identity across the world. Entrepreneurship and Business Management aims to provide opportunities’ to the new entrepreneurs among the nations of the World, who implement new ideas, and provide partnerships among the people to reach the global challenges with a wide range of presentations, competitions, monitoring, and also conducting various workshop sessions and exhibitions to tailor them with better skills which help them in their venture growth.

About the Conference:

The Entrepreneurship and Business Management 2021 allots a platform for the young and enthusiastic entrepreneurs to discuss their works with the Global Delegates. This summit provides a better way in discussing the opportunities’ among the Business Experts.  This Summit encourages active participation of various Entrepreneurs among the world to promote new challenges among the new challengers.  Many Globally Renowned Entrepreneurs are gathered at a single place to interact personally, share their ideas and market researches and provide latest ideas for the business growth.

Session 01: Business Management

Entrepreneurship 2021 describes about business management which defines about the managing the coordination and organization of business activities. This typically includes the engenderment of materials, mazuma, and machines, and involves both innovation and marketing. Management is in charge of orchestrating, organizing, directing, and controlling the business's resources so they can meet the objectives of the policy. Managers and directors have the responsibility and power to look over an enterprise and make decisions. The management size can be anything from a single person in an organization to thousands of managers in companies that are in different nations. In more immensely colossal organizations, the policy is defined by the board of directors and then carried out by the CEO, or chief executive officer. Management functions include: Organizing, Directing or leading, Orchestrating, Staffing, Controlling an organization. They additionally encompass the manipulation and deployment of financial resources, natural resources, human resources, and technological resources. Management is indispensable to facilitate a amalgamated effort towards achieving the company's goals.

Session 02: Emerging Trend in Business

Entrepreneur 2021 illustrates about that Business industries that witness various changes in the fashion of its working over the time. These changes are referred to as business trends. The latest trends like: Network Marketing, where new modes of marketing help companies attracts a large number of customers. Franchising, which is an arrangement where one party grants or licenses some rights and authorities to another party. Business Process Outsourcing, which is the business strategy where one company hires another company to perform a certain task for them. Aggregator, which makes it easier for the end user to navigate and find the required information from the web. Knowledge Process Outsourcing, which is the information related business task like research, analysis, consultancy or any other high-level task are outsourced. Digital Economy, which is known as the Web Economy or the Internet Economy. E-Commerce, which is means buying and selling of goods, products, or services over the internet. E-commerce is also known as electronic commerce or internet commerce and M-Commerce.

Session 03: Banking & Finance Management

Entrepreneurship 2021 states Banking is an industry that handles mazuma, credit, and other financial transactions. Banks provide a safe place to store extra cash and credit. They offer savings accounts, certificates of deposit, and checking accounts. Banks utilize these deposits to make loans. Financial management may be defined as the area or function in an organization which is concerned with profitability, expenses, cash and credit, so that the "organization may have the expedient to carry out its objective as satisfactorily as possible;" the latter often defined as maximizing the value of the firm for. The two-semester program edifies you the rudimental functionality of financial firms, banks, stock markets, etc. Acquaint yourself with sundry financial institutions and their regulations. Fixated on developing skills such as financial analysis, cost accounting, management accounting, and general decision making. Financial management refers to that component of the management activity which is concerned with the orchestrating and controlling of firm's financial resources. It deals with ascertaining sundry sources for raising funds for the firm. The sources must be felicitous and economical for the desiderata of the business.

Session 04: Women Entrepreneurship

Entrepreneurship 2021 illustrates about Women entrepreneur may be defined as a woman or group of women who initiate, organize, and run a business enterprise. In terms of Schumpeterian concept of innovative entrepreneurs, women who innovate, imitate or adopt a business activity are called “women entrepreneurs”. As an entrepreneur, a woman entrepreneur has withal to perform all the functions involved in establishing an enterprise. These include conception generation and screening, resoluteness of objectives, project preparation, product analysis, and tenacity of forms of business organization, completion of promotional formalities, raising mazuma, procuring men, machine and materials, and operation of business. Women won one-third of diminutive business in USA and Canada. Women make for 40 percent of total work force in Asian Countries. In China, women outnumber men by at least two times when it comes to starting business there. Women have desires and additionally aspire to enter and prosper in all fields at par with men.

Session 05: Women Empowerment

Entrepreneurship 2021 describes about the Women’s economic potentiation which refers to the facility for women to relish their right to control and benefit from the resources, assets, income and their own time, as well as the faculty to manage risk and ameliorate their economic status and salubrity. The term “empowerment of women" refers to the process of providing power to women to stand up against the control of the others and avail them to bellwether a prosperous and a prosperous life. Historically, women have been regarded as constituting a more impuissant section in the society. However, the commencement of the 20th century established a series of vicissitudes in the status of women especially in the Western World. Investing in women’s economic potentiation sets a direct path towards gender equipollence, penuriousness eradication and inclusive economic magnification. Women make cyclopean contributions to economies, whether in businesses, on farms, as entrepreneurs or employees, or by doing unpaid care work at home. Gender discrimination limits participation in shaping economic and gregarious policies. And, because women perform the bulk of household work, they often have little time left to pursue economic opportunities.

Session 06: Leadership Management

Entrepreneurship 2021 Conference deals about the leader who can be a morale booster by achieving full co-operation so that they perform with best of their facilities as they work to achieve goals. Builds work environment- Management is getting things done from people. An efficient work environment avails in sound and stable magnification. Leadership in business is the capacity of a company's management to set and achieve challenging goals, take expeditious and decisive action when needed, outperform the competition, and inspire others to perform at the highest calibre they can. It can be simply defined as the leadership is the art of incentivizing a group of people to act toward achieving a mundane goal. In a business setting, this can betoken directing workers and colleagues with a strategy to meet the company's needs. More simply, the bellwether is the inspiration for and director of the action. The four styles of leadership are: direct, coach, support and delegate as they will at the terminus of this post – and they will certainly mean a lot to you when you enter into a leadership role.

Session 07: Global Marketing

Entrepreneurship 2021 Conference describes about the Ecumenical marketing is essential for modern businesses. In an era where businesses (both astronomically immense and minuscule) can sell and ship their products and accommodations to consumers across the globe within a matter of days, it can be facile to forget how markets functioned afore the digital age and the innovations in conveyance. Global marketing involves orchestrating, engendering, placing, and promoting a business’ products or accommodations in the ecumenical market. There is significantly more to ecumenical marketing than simply selling goods and accommodations internationally. It is the process of conceptualizing and subsequently conveying a final product or accommodation ecumenically. The company aims to reach the international marketing community. Ecumenical marketing is a specialized adeptness. If marketing professionals do their job felicitously, they can catapult their company to the next level. Several different strategies are possible. Which one to implement depends on the company’s target area? For example, the menu of an expeditious victuals restaurant will depend on whether it is in Europe, Asia, Africa, etc.

Session 08: Offline Marketing

Entrepreneurship 2021 notifies that Offline marketing refers to any advertising that is carried out utilizing traditional offline media, such as television, billboard ads, and radio. Companies astronomically immense and diminutive use offline media channels to build buzz about products or accommodations. The strategies can be applied by companies of any size, from mom-and-pop storefronts in diminutive communities to some of the most astronomically immense and most renowned brands in the world. Albeit many advertisers are fixating on digital marketing and advertising, traditional offline media channels are still paramount. The main strategy of offline marketing is to utilize offline media channels to engender vigilance of products and accommodations. Many companies and individuals in business incline to forget about the offline marketing methods whenever they are orchestrating product and accommodations campaigns. While online marketing relies in the cyber world to disseminate messages, offline marketing still has its place in traditional channels and even live events. Online strategies range from the utilization of mobile-responsive websites, convivial media, exhibit ads on websites, and pay-per-click campaigns. Offline marketing, diametrical to online marketing, includes all forms of marketing that aren’t done on the Internet.

Session 09: Internet Marketing

Entrepreneur 2021 Conference explains that Internet marketing is consequential because it aligns with the way consumers make purchasing decisions. Internet marketing enables you to build cognations with customers and prospects through conventional, low-cost personalized communication, reflecting the move away from mass marketing. Withal called online marketing, internet marketing is the process of promoting a business or brand and its products or accommodations over the cyber world utilizing implements that avail drive traffic, leads, and sales. These days, though, internet marketing is often used interchangeably with “content marketing. Internet Marketing is online marketing utilizing websites, email, advertisements, videos, and blogs. Gregarious media and mobile marketing could be included in this, but they are unique enough that they have their own edifications. So, let's fixate on the Internet and the ways we can utilize it to market our goods and accommodations. Internet marketing is paramount because it aligns with the way consumers make purchasing decisions. Internet marketing enables you to build cognations with customers and prospects through conventional, low-cost personalized communication, reflecting the move away from mass marketing.

Session10: E-commerce:

Entrepreneur 2021 Conference illustrates about E-commerce (electronic commerce) is the buying and selling of goods and accommodations, or the transmitting of funds or data, over an electronic network, primarily the cyber world. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is additionally sometimes utilized in reference to the transactional processes for online shopping. Ecommerce, withal kenned as electronic commerce or internet commerce, refers to the buying and selling of goods or accommodations utilizing the cyber world, and the transfer of mazuma and data to execute these transactions. The standard definition of E-commerce is a commercial transaction which is transpired over the cyber world. Ecommerce offers business a gamut of opportunities, from marketing opportunities to incrementing your products ranges to engendering more sales and with an optimised and well developed website you can not only achieve these goals but withal offer your customers around the clock. Higher quality of accommodations and lower operational costs. Overcome Geographical Inhibitions. Hero Images / Getty Images. Gain Incipient Customers with Search Engine Overtness. Lower Costs. Locate the Product More expeditious. Eliminate Peregrinate Time and Cost. Provide Comparison Shopping. Enable Deals, Bargains, Coupons, and Group Buying. Provide Abundant Information.

Session 11: E-Learning

Entrepreneurship 2021 Conference illustrates about a cognition system predicated on formalised edifying but with the avail of electronic resources is kenned as E-learning. E-learning can additionally be termed as a network enabled transfer of skills and cognizance, and the distribution of edification is made to an immensely colossal number of recipients at the same or different times. ELearning has thoroughly transformed the way in which learning is imparted to students. Unlike traditional chalk and board method of edifying, eLearning makes learning simpler, more facile, and more efficacious. ELearning is a great way for learners to learn at their own pace, processing material without being abstained or hurried by peers. At its worst, however, eLearning can be torturous, with ostensibly illimitable PowerPoint’s slides that can make eLearning seem stark uncomely. The following implements will avail you in managing different aspects of eLearning, including productivity, content engenderment, research, networking, and communication Proof Hub For Productivity. Camtasia for Visual Content Editor. Survey Monkey for Research. Twitter For Networking. Skype for Communication.

Session 12: E-business

Entrepreneurship 2021 Conference describes about the E-commerce, additionally kenned as electronic commerce or internet commerce, refers to the buying and selling of goods or accommodations utilizing the cyber world, and the transfer of mazuma and data to execute these transactions. There are six rudimental types of e-commerce — Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A) and Consumer-to-Administration (C2A) — and all of them represent a different purchasing dynamic. B2G is the online exchange of information and transactions between businesses and regime agencies, additionally kenned as egovernment. B2G sanctions regime agencies and businesses to utilize electronic designates to conduct business and interact with each other over the cyber world. To open an e-business is to pursue a dream of balancing professional goals with personal freedoms at a pace you can live with are E-Business Preserves Mazuma. Better Communication and More expeditious Decision-Making. The Office can be Anywhere. More frugal Marketing, More Control. Less Restrictive Hours. More Avenues for Making Mazuma.

A Business plan is the keen step for taking an idea of a service to turn it into a commercial reality. The market analysis section of the plan provides the evidence that there is a niche in the market that the particular company can exploit. The following analysis provides the foundation on which the marketing and sales plan will rest.

The core components of the market analysis are:

  • An industry analysis assesses the general industry environment in which one compete.
  • A target market analysis identifies and quantifies the customers that will be targeting for sales.
  • A competitive analysis identifies the competitors and analyses their strengths and weaknesses.

The best way in which one chooses to organize the information is up to you. Until one includes all the basic facts, there are a number of outline forms that can work well. The best way is to keep the purpose of the plan in mind and expand the sections that have the greatest application to accomplish. It is also important to know about planning a business start-up or expansion; one should be doing a lot of research and learning an enormous amount regarding its marketing environment. It mostly summarizes the highlights the way that who understand the industry, market and individual business.

A market analysis is a quantitative and the qualitative assignment of a market which checks both value and volume size of the market, different customer segments buying competition and the economic environment. According to the April World Economic Outlook report, US increased benefits on Chinese reports by rising tariffs on a subset of US imports. Global growth in 2019 gradually decreased to 2.6% by reflecting the trade and investments at the beginning of the year. This growth may be increased to 2.8% by 2021 by its financial conditions and recovery in emerging market and developing economies. The risks to the forecast are to the downside as they include further trade and technology tensions that results in slow investment and increase in the risk of financial vulnerabilities continue to gain after years of low interests.

Asian Market Analysis: Asia and the global markets entered 2019 in a good mood of finding positive look in everything. But it may evaporate as the USD starts to show the strain signs as the global showdown in the late 2019 and early 2020by not forgetting the peculiar factors like electrons and oils.

American Market Analysis: According to the Key Economic Indicators, American economic outlook is healthy. The GDP growth rate remained in between 2% and 3%at ideal range.  Unemployment is continued at the natural rate. Though it leads to overconfidence, the President promised to concentrate in increasing the growth rate to 4%.The main factors that cause such changes in the business are- the market perception, supply, demand, and capital availability of the economic future.

European Market Analysis: Due to the negative trend in steel demand, the weekend exports and investments is the result of the downslide of the Steel consumption drop by 1.6% in the first quarter and 7.7% in the second quarter of 2019”The current downfall of the manufacturing sector in the EU is not likely to bottom out soon”, said Axel Eggert, Director General of the European Steel Association (EUROFER).

Market Analysis of UK: The Economic growth of UK remains modest at 1.2% in 2019 and around 1% in 2020, somewhat below its long-term average rate of around 2%.Consumer spending has continued to drive the economy but the housing market has cooled and business investment has been on a declining trend.

According to Global Simulation and Analysis Software market report, it offers comprehensive study with latest and upcoming opportunities to explain about the future investment in the market. Simulation and Analysis Software market report shares facts regarding key challenges and opportunities with impact analysis. The Simulation and Analysis Software market report also includes definitions, classifications, applications, and industry chain structure, development trends, competitive landscape analysis, and key regions development and import/export status in Simulation and Analysis Software Industry. Experts forecast Simulation and Analysis Software market is expected to grow at XX% CAGR during the period 2019-2022.

Global Entrepreneur Summit 2020 estimates about the Business/ Market Intelligence industry is also known the specific market and business intelligence is designed to reach the needs of business leaders, planning heads, and strategists by giving them access to the latest trend-setting results.  The complete spectrum of market and business intelligence is focused on the latest market research reports, industry analysis, case-studies, industry insights, comprehensive understandings, huge opportunities, competitive landscapes, market leaderships, executive summaries and more. The Global Entrepreneur Summit 2020 also publishes about the top quality market research companies and service providers across the world - all under one roof.

Top Universities of the World

  • University of Oxford– UK
  • University of Cambridge-UK
  • Massachusetts Institute of Technology-USA
  • California Institute of Technology-USA
  • Harvard University- USA
  • University College London
  • University of Chicago-US
  • Swiss Federal Institute of Technology-Switzerland
  • California Institute of Technology-US
  • Stanford University-US

Top Universities of Asia

  • Seoul national University
  • The Chinese University of Hong Kong
  • KAIST- Korea Advanced Institute of Science & Technology
  • The Hong Kong University of Science & Technology
  • Fudan University
  • Peking University
  • Tsinghua University
  • Nan Yang Technological University
  • University of Hong Kong
  • National University of Singapore

Top Universities of US

  • University of Pennsylvania
  • Columbia University
  • Yale University
  • Cornell University
  • Princeton University
  • University of Chicago
  • California University of Technology
  • Harvard University, Stanford University
  • Massachusetts Institute of Technology

Top Universities of Europe:

  • University of Oxford
  • University of Cambridge
  • Imperial College
  • ETH Zurich
  • UCL

Entrepreneurship  Societies:

  • AIESEC UCL
  • Data Science Society
  • Investment Society
  • Fin Tech Society
  • IDEA Society
  • Technology Society

Awards @ Entrepreneurship 2021

Meetings International has taken an initiative to felicitate attendees with awards to recognise, celebrate and encourage achievement in its various conferences and events. These awards have different committees, nominating procedures and submission deadlines. We salute and acknowledge attainment within an industry that is continuously evolving and re-drawing the boundaries of best practice. These awards represent the pinnacle of professional achievement for event professionals. They recognize Best Eminent Presentation Award, Outstanding Oral Presentation Award, Best Organising Committee Member Award, and Outstanding Future Scientist Presentation Award & Best Poster Award. We invite all enthusiastic researchers from all around the world join us for the Entrepreneurship 2021 conference scheduled in April 20-21, 2021 in Berlin, Germany.

Best Eminent Presentation Award:

Entrepreneurship 2021 will honour the Keynote Speakers who have made significant contributions to the field of Entrepreneurship but also makes a difference by his presence during the conference. Recipients of the award are considered to have advanced the field through research or service.

Outstanding Oral Presentation Award:

There will be a number of technical sessions in the conference under different themes. These awards are provided to the presentations that have been selected to be the best in the particular session. Entrepreneurship 2021 perceives the individuals who have made significant and imaginative walks in education system. This award will be provided for the most outstanding presentation of the entire conference.

 

Best Organizing Committee Member Award:

The organising committee can avail in the process of managing the multiple tasks that need to be done. Committee members, having a good erudition of the event management plan, are well placed to provide training, supervision and assistance to other personnel involved in the organisation of the event. Meetings International will honour as a best OCM the individual who has demonstrated their support and guidance throughout the conference. OCM should be eminent or highly affiliated like Dean, Professor, HOD, Chair persons, CEO, CFO, MD etc. Selection of the best OCM will be made on the basis of the participant contribution and years of experience in the respective research field. They must have good number of research papers and citations and should be more number of years of experience.

Outstanding Future Researcher Presentation Award:

The Future Researcher Presentation Award will be given to the most outstanding presentation presented by a participant who has registered under the student category. Undergraduates, Master students, and Ph.D. students will be considered under this category. This award recognizes individuals in the early stages of their careers that have already made outstanding research, teaching, and/or service contributions to the field of information systems.

Best Poster Award: 

To be eligible for the award Students interested in having their posters considered for the Entrepreneurship 2021 conference, they must have submitted an abstract of their poster to the conference. The award committee will consider all posters that relate to the study of public opinion, whether they focus on theory, substantive findings, research methods, and/or statistical techniques used in such research. All posters will automatically be considered for the Poster Award and the posters will take place in the conference venue and Poster Judges will select the best posters. The winners will be formally announced during the closing ceremony. The winners will receive a certificate award.

The awards given for our Artificial Intelligence 2021 conferences recognise the wide range of responsibilities and dedication of Researchers and Engineers professionals who promote the highest standards of care across the whole health service. Entrepreneurship 2021 events make a huge contribution to maintaining and protecting the health and well-being of people across the globe.

Criteria:

  • All presented abstracts will automatically be considered for the Award.
  • All the presentation will be evaluated in the conference venue
  • All the awards will be selected by the judges of the award category
  • The winners will be formally announced during the closing ceremony.
  • The winners of the Poster Award will receive award certificate.
  • The awards will be assessed as far as plan and format, intelligence, argumentation and  approach, familiarity with past work, engaging quality, message and primary concerns, parity of content visuals, and by and large impression.

Guidelines:

  • All submissions must be in English.
  • The topic must fit into scientific sessions of the conference
  • Each individual participant is allowed to submit maximum 2 papers
  • Abstract must be submitted online as per the given abstract template
  • Abstracts must be written in Times New Roman and font size will be 12
  • Abstract must contain title, name, affiliation, country, speakers biography, recent photograph, image and reference
  • Each poster should be approximately 1x1 M long. The title, contents and the author’s information should be clearly visible from a distance of 1-2 feet.

Meetings International is announcing Young Scientist Awards through Entrepreneurship & Business Management (Entrepreneur 2021) which is scheduled at Berlin, Germany during April 20-21, 2021. This Entrepreneur 2021 focuses on “Start a day with new business strategy”

Entrepreneur 2021 and upcoming conferences will recognise participants who have significantly added value to the scientific community of environmental science and provide them outstanding Young Scientist Awards. The Young Scientist Award will provide a strong professional development opportunity for young researches by meeting experts to exchange and share their experiences at our international conferences.

Entrepreneur 2021 focuses mainly on Entrepreneurship and Management, Brand Management, Smart City Entrepreneurship, Open Innovation, Academic Entrepreneurship, Emerging trend in Business. Entrepreneur conference operating committee is providing a platform for all the budding young researchers, young investigators, post-graduate/Master students, PhD. students and trainees to showcase their research and innovation.

Eligibility: Young Scientists, faculty members, post-doctoral fellows, PhD scholars and bright Final Year MSc and M.Phil.  Candidates, Persons from Scientific Industry can also participate.

Benefits:  The Young Scientist Feature is a platform to promote young researchers in their respective area by giving them a chance to present their achievements and future perspectives.

  • Acknowledgement as YRF Awardee
  • Promotion on the conference website, Young Researcher Awards and certificates
  • Link on the conference website
  • Recognition on Meetings Int. Award Page
  • Chances to coordinate with partners around the world
  • Research work can be published in the relevant journal without any publication fee

Criteria:

  • All presented abstracts will automatically be considered for the Award.
  • All the presentation will be evaluated in the conference venue
  • All the awards will be selected by the judges of the award category
  • The winners of the Young Scientist Award will receive award certificate.
  • The awards will be assessed as far as plan and format, intelligence, argumentation and  approach, familiarity with past work, engaging quality, message and primary concerns, parity of content visuals, and by and large impression.

Guidelines:

  • All submissions must be in English.
  • The topic must fit into scientific sessions of the conference
  • Each individual participant is allowed to submit maximum 2 papers
  • Abstract must be submitted online as per the given abstract template
  • Abstracts must be written in Times New Roman and font size will be 12
  • Abstract must contain title, name, affiliation, country, speakers biography, recent photograph, image and reference

Conditions of Acceptance:

To receive the award, the awardee must submit the presentation for which the award is given, for publication at the website, along with author permission. Failure to submit the PPT, and permission within the designated timeframe will result in forfeiture of award.

Award Announcements:

Official announcement of the recipients will occur after the completion of Entrepreneur Conference.

Meetings Int. is a worldwide pioneer in delivering top notch gatherings, workshops and symposia in every significant field of science, innovation and medication worldwide receives 400,000+ online visitors with 1000+ sessions which confirm the outstanding pool of new users and visitors creating a platform to build your market place globally. Since its initiation, Meetings Int. has been related with national and global affiliations, organizations and elevated level people, committed to have world class meetings and occasions so its provide  a big platform to show your product and advertise.

The explorer’s traffic is the benchmark for advertisement and the Entrepreneur website is continually dragged in observer over the world. As specify by the Google Analytics, in excess of 1,684 Researchers are visiting to our conference sites.  Entrepreneur help you to put the spotlight on your brand by advertising with more than 9 million+ readers worldwide and about 5 million+ hits every month on our site. We provide a good opportunity to boost your business on our platform. We offer a range of eye-catching advertising spaces and branding. Researchers from significant nations including United States, Japan, United Kingdom, India, France, Taiwan, and Germany visit our conference site. Subscribers and conference attendees can be your upcoming enthusiastic customers. We maintain high quality and ethical standards in event industry, which makes us unique and better than the rest. Advertisement banner must be provided by the advertising company and must be in the jpg or jpeg format. The banner must be of high resolution and must not have copyright infringement.

For further queries, connect our Program Manager at entreprenuer@annualmeetings.net ; contact@meetingsint.com

You can also connect us via WhatsApp: +65 3158 1626 / +44 1250 400 009

Meet Experts

Global Networking

Learning In a New Space

New Tips & Tactics

Certification